Tipon Song Jianxin: Occupy the air purifier market with specialization

Add Date:2014-9-19   View:

From September 16th to 17th, the 8th China International Air Purification and Fresh Air Technology and Equipment Exhibition, and the Good Air and PM2.5 Control Air Purification Technology Summit Forum was grandly held at the Beijing International Exhibition Center. There are more than 3000 companies this time. Exhibiting, bringing together the world's top brands. On the opening day, a reporter from NetEase Home Furnishing interviewed Song Jianxin, general manager of Tipon in Germany. He believed that although there are now many brand companies entering the air purification field, Hanlang must insist on specializing to occupy the air purifier market.


Reporter: Mr. Song, hello, first of all, please introduce the brand of Tipon.
Song Jianxin: Tipon is a company specializing in the production of air purifiers, including mold manufacturing and development to finished products. And we have now launched a wall-mounted fresh air product, which is currently not available from other brands in the market. This is the feature of our product.

Reporter: Tipon is a German brand. How long has it been in the Chinese market? What do you think of the current market environment in China?
Song Jianxin: It is only one year since we entered the country, because the smog in Beijing in China is very serious and the air purifier has gradually matured. We are unable to change the general environment, but we can improve the air quality in the small environment at home. The company is an advocate of fresh air purification. We not only need to purify the indoor environment at home, but we also need a fresh air. Therefore, we have developed a fresh air purifier, using German technology to bring in fresh air from outside, and purify it to circulate the indoor and outdoor air, so that you can breathe fresh air even at home, and at the same time have a higher oxygen content. There are many air-conditioning diseases, especially when the heating is turned on in the north, the home is not ventilated and airtight, and the indoor lack of oxygen is serious, so this product is currently our main product on the market.

Reporter: What is the cost and service life of the fresh air product you just mentioned compared with traditional air purifiers?
Song Jianxin: The service life of this product is more than ten years. Compared with traditional products, it can solve the problem of fresh air. The filtering effect meets the standard of indoor air purifier.

Reporter: How about its price?
Song Jianxin: There are now more than 6000 in the Beijing market, which is a mid-to-high-end price.

Reporter: Traditional air purifiers require frequent replacement of the filter screen, which is costly and causes consumers to have a certain resistance to the product. How is the new air product doing in this regard?
Song Jianxin: When the fresh air is installed indoors, its replacement rate is also available, which is a kind of usage cost. In my opinion, it is the same as the water purifier, and it must be replaced at a certain time. Only in this way can we maintain clean air, otherwise secondary pollution will occur. As for the cost of use, if the filter element is replaced once or twice a year, the cost is about a few cents per day, which is actually not high. The cost of buying a high-end product may be higher, but you can breathe fresh air every day and keep your body healthy.

Reporter: There are many brand companies, including companies that originally made air purifiers, or some large home appliance brand companies that have entered the field of air purifiers. What do you think is the current state of the industry, whether the threshold will be too low, and what is the future development trend? ?
Song Jianxin: In China, as soon as a sunrise industry emerges, all enterprises will swarm them, and it is easy to be mixed. The same is true for the air purifier industry. Many companies just blindly pursue how they can be sold to consumers, and even use resistant filter elements. The cost looks very cheap, but its filtration effect and lifespan are far inferior to the big brands.
Although some major brands, including TCL, Changhong, and Midea, are making air purifiers, I think that Tipon should occupy the market with specialization and bring excellent product quality and post-service to consumers. Strengthen service work in brand promotion, for example, in the later filter replacement, consumers must be reminded regularly to do a good job in service work and to do a good job in the added value of the product. This is the long-term development plan.

Reporter: What is our next long-term development plan?
Song Jianxin: Our future development plan is from indoor machines, to wall-mounted fresh air, and vehicles. Our car air purifier can purify the air in the car in advance, which is not available in ordinary car air purifiers. You can preset it in advance and control it through your mobile phone. The air inside is already clean. This is an on-board air purifier.

In the future, our company will continue to conduct in-depth research and development on air products for the home environment, including products that will be matched with central air conditioners in the future, which is also the direction of our research and development.